It's ALL about the Nicolita SCRUNCH bum!!! Why, you ask? Well, the scrunch bum has a lot of cool features that helps your booty look it's best. The center scrunch contours to your backside and creates a heart shape look. These two features reduce the 'flat butt' appearance so you can show off your natural curves. When you hide behind a flat piece of fabric, guess what...your booty looks FLAT! Try our scrunch and let us know how you like them. Also, these O-ring bottoms feature a tie-side option so you can adjust how snug you want to wear them.