I am so excited to introduce you to our 2018 Beach Beauty Collection!
I would love to say that Cuba's tropical beaches was my main inspiration this year, but that's not entirely true.
Instead, we designed the entire 2018 collection BACKWARDS!
Yes, you are reading this correctly...Backwards!
Instead of coming up with a theme, selecting prints and fabrics, and then creating the styles, we went directly to our customers! And this was the best thing ever!
Early February 2017, I posted to the Chicas in our private Nicolita Swimwear VIP group this: (Btw, we have over 1300 active members in this group)
And the response was insane!
Probably one of our highest engaged posts because this question really struck a cord with a lot of the women in our group. Everyone has their own struggles when swimwear shopping, and I truly wanted to help solve as many as I could with the new collection.
Here are a few of the responses:
ONE PIECE SWIMWEAR
I'm sharing this with you, because these comments probably resonate with similar questions and concerns that your customers come in with to your store.
Our main customer age demographic is from 24-45 yrs old... But as you read above in the comments and see below in our demo chart, we also have a few 65 yr old Bikini Babes too.
So clearly age is not defining our designs. Our styles and brand message resonate with a wide variety of women that want support, coverage, no more muffin top and to be Curve Confident!!
So with all of this awesome feedback, we narrowed the styles down to the following silhouettes for 2018:
2018 BIKINI TOPS
BIKINI TOP KEY STYLE DETAILS
2018 BIKINI BOTTOMS
BIKINI BOTTOM KEY STYLE DETAILS
2018 ONE PIECE SWIMWEAR
ONE PIECE SWIMWEAR KEY STYLE DETAILS
So with all the above in mind, we are so excited to present the 2018 Beach Beauty Collection
Hola! I'm Nicolita owner & designer Nicole Di Rocco. In this video I'll show you why and how we created our signature Nicolita Bottom fit.
Nicolita has one-of-kind swimwear styles that are carefully designed to flatter your figure. Say goodbye to those ill-fitting bikini bottoms and say hello to comfort and fit!
Below are a few of our most popular styles that were designed with YOUR hips in mind.
I want to help you find the Perfect Fit Nicolita Style. Below I have created a Nicolita Swimwear Fit guide to match your curves with our swimwear options and styles. If you still have questions of which bikini or one piece style would look best with your body shape just Call 866-NICOLITA (866-642-6548) Email hola@mynicolita, or Skype me @mynicolita.
Over the last 13 years since I started Nicolita in 2003, I have worked with a lot of Nicolita clients on selecting the perfect swimsuit for them. I'm the first to admit that wearing a bikini or one piece swimsuit can be challenging for the majority of us. Even if you have a rockin' body, there are certain styles that work better on certain body shapes.
But I am a strong believer that there is the perfect swimsuit out there for you. And we have gone ahead and picked out some styles that are flattering for you!
Women with larger cup sizes are primarily looking for 2 things when trying on swimwear: coverage and support. While going up a size in the top can provide more coverage, some styles just won’t provide the coverage and support you may be looking for. Look for styles with side boning and molded cups to give you the support and coverage you desire, without the pinching of an underwire!For support and coverage, check out:
Have a smaller bust and want to create the illusion of a bigger chest? Styles with details like ruffles and molded cups will add volume and create cleavage!
For adding volume to a smaller chest, check out:
If you’re looking to tone down the appearance of broad shoulders, look for one-shoulder and detailed tops which will draw attention away from wide set shoulders. Deep V necklines will keep the attention focused on your chest and the low cut back will make your shoulders appear more narrow.
To elongate the torso, check out:
Looking to add more curve to that backside? Look for bottoms with backside details like ruffles, shirring, or our signature knotty bottom. These details add more curve to your bottom and create a more shapely bum.
To add curves to a not so curvy bottom, check out:
We all have those days we would rather cover our midsection. To conceal your midriff while flattering your other assets, look for styles that have shirring throughout the midsection to camouflage any insecurities.
For tummy control, check out:
Trying to keep your skin out of the sun, or just desire to be more covered? Look for styles that provide more coverage without sacrificing style, like high-neck tops, high-waist bottoms, and one pieces!
For more coverage, check out: